Privacy Policy

Fit Reality Sp. z o.o. enables the visitors of its website to have full control of the data that is processed on and all of its subsidiary pages.

This privacy policy is for the benefit of users of this website. That’s in order to fully understand what data do we process, how do we process it, what trusted 3rd party analytical tools do we use, and how you can exercise your rights in the access, management or deletion of the data that we collect.


For the purpose of this Privacy Policy: Personal data is understood as any information relating to an identified/identifiable person. An identifiable person is someone who can be identified, directly or indirectly, by a name, by an identification number, by a location data, by an online identifier or to one or more factors specific to the physiological, physical, mental, genetic, economic, social or cultural identity of that person – Personal Data.


We are committed in 100% to the protection of your personal information, that you provide us with. These information are only accessible by employees of Fit Reality Sp. z o.o. solely on a need-to-know basis.

During your filling out of a preorder request or of any other lead form, we may collect the following information:

  • – Name and Surname
  • – Email address
  • – Phone number
  • – Country
  • – Shipping address
  • – Company website
  • – Number of fitness clubs you own or manage
  • – On-site behavior: the pages you view and the forms you interact with
  • – Email opens and clicks from ViroMove correspondence

This information can be added manually by one of our employees from the obtainment of a business card, that has been freely given by the user for the potential partnership or business-related inquiries.

Once you fill out our online form, your behavior on our site might be then logged and stored for analytical, marketing and sales use, until you withdraw your consent for us to do so. All the other data (specified above) will be retained for as long as necessary solely for the purposes for which we originally collected it. We might also retain information as required by law.

Onsite behavior is not logged unless you identify yourself via email on our website, by newsletter signup or by an online contact request. In that case, your website page views and email opens and clicks may be tracked.



This information is necessary in order for us to carry out our services that you sought by filling out the specific request form.


We will use the email address provided by you to send you marketing-related materials including

  • Promotions, in which you (the user) having expressed a direct prior interest in our products might benefit from
  • Specifically curated content concerning both the virtual reality gaming industry and in-door exercisings, such as trends, tips, statistics and other topics that may benefit you and your experience
  • Notifications of any changes to our product or our services

If you want to resign from any correspondence with us, you must click the unsubscribe button in the footer of any email.

This information is necessary in order for us to prescribe the right sales representative to reach out to you upon a confirmed demo request, pricing allocation, and to carry out the services sought by filling out the demo request form.


When you visit our site we store the name of your internet service provider, the website which you visited us from, the date and duration of your visit, the subsites of our site you click on and visit and information from the device you used during your visit on our site – device type, operating system, screen resolution, language, country you were located in, web browser type.

Only a truncated version of your IP address is captured and stored by us and it is captured and stored in an anonymized format. It is done by suppressing the last octet, therefore your full IP address never reaches our servers and we never have access to it.


If you are a visitor located in the European Economic Area (EEA), Fit Reality Sp. z o.o. is the data controller of your personal information.

Our legal basis for collecting and using the personal information (described above) will strictly depend on the personal information collected and the context in which we collect it. We will collect personal information from you only with your consent to do that, where we need the personal information to perform a contract or potential business with you, or where the processing is in our legitimate interests and not overridden by the interests of your data protection, fundamental rights and freedoms.

We might process personal information for some legitimate business purposes, which may include some or all of the following aspects:

  • to identify and prevent fraud
  • to better understand how our current and potential users interact with our websites
  • to provide digital communications via email which we find might be of interest to you
  • where the processing enables us to enhance, modify, personalize or improve our services and/or our communications for the your’s and our potential users’ benefits
  • to measure the effectiveness of any advertising or promotional campaigns

Whenever we process your data for these purposes, we will ensure that we always keep your Personal Data rights in the highest regard and take them into account whenever such processing happens. You do have the right to object to the processing in the form of managing, deleting, or restricting your data by emailing our team at at any time.

In some cases we might also have a legal obligation to collect your personal information. If we ask you to provide your personal information to comply with a legal requirement or to perform a contract with you, we will explain this at the relevant time. We advise you whether the provision of your personal information is mandatory or not – as well as of the possible consequences if you do not provide us with your personal information. If we collect and use your personal information in reliance on our legitimate interests, we will explain what those legitimate interests are at the relevant time.


We use cookies to ensure that everyone who uses our website has the best possible experience. By accepting into our cookie policy, you are agreeing to the use of cookies for the purposes we describe in this policy. 

Cookie is a small text file that a website saves on your computer or mobile device when you visit a website. They enable the website to remember your actions and preferences (such as login, language, font size, etc.) over a period of time, so you don’t have to keep re-entering them whenever you come back to the site or go from one page to another. Using our services requires that you abide by our terms of cookies.

Below we describe the type of cookies we use and their respective functions.

Strictly necessary – These cookies are crucial for some features of our websites to work properly. These cookies do not record identifiable personal information. We do not need your consent to place these cookies on your devices. Without these cookies, some services you have asked for will not be provided.

Performance – These cookies are used to collect anonymous information regarding your usage of our website. This information is used to help us improve our websites. It also helps us to understand how effective our advertisements are. In some case, we use trusted third parties to collect this information for us, which might include recording your use of our websites. Users will remain anonymous and the information is only used for the explained purposes. By using our websites, you agree that we can place these types of cookies on your devices.

Functionality – These cookies are used to provide services and to remember settings to enhance your visit (login, language, font size, etc.). The information these cookies collect is anonymous and it does not allow us to track your browsing activity on other websites. By using our websites, you agree that we can place these types of cookies on your devices.

Targeting and Advertising – These cookies are used by trusted third parties to deliver adverts that are more relevant to you and to your interests. They are also used to limit the number of times you see an advertisement, as well as to help us measure the effectiveness of our advertising campaigns. Information contained in these cookies is anonymous and doesn’t contain any personal information.

Deleting Cookies

You can always delete cookies in your browser settings. However, it might result in a loss of stored information about how you have used our site


We might use a variety of trusted 3rd party service providers. We have taken the steps required to ensure the anonymity of all data processed by these 3rd party providers, unless explicit consent has been given by the user for the processing of their personal data, solely for the uses described below.

3rd party tools are listed here:

  • Google Analytics
  • Salesforce
  • Pardot
  • Hotjar
  • Google Adwords
  • Facebook

3rd party tools may be used to:

  • Deliver ads outside of the Viro Move websites on other digital platforms such as Facebook or websites connected with Google’s Ad Network.
  • View the clicking patterns of aggregated users across our web pages.
  • Anonymously collect the history of site usage, its functionality, compliance and statistics.
  • Measure and report the success of different marketing campaigns.
  • Manage an existing client or a potential client database with information collected through demo confirmation requests, referrals, or trade shows.


To delete or access the data processed by you can simply email our team at and they will process your request to provide you with, rectify, restrict or delete any and all of your data in our possession.

What rights do you have over your personal data?

Under the General Data Protection Regulation, you have the right to:

  • Access your personal data by making a subject access request
  • Rectification, erasure or restriction of your information where this is justified
  • Object to the processing of your information where this is justified
  • Data portability

Upon a data request for deletion, rectification, or restriction, you may be asked to verify your identity before the processing and deletion can take place.

If you would like to unsubscribe from any correspondence from you can click the unsubscribe button in the footer or an email or email to with the subject line “unsubscribe”.


The use of Viro services is not targeted at or available for the use of minors. We request that no one under the age of 16 provide us with any personal information at any time.

If you feel that we have collected the personal data of someone under the age of 18, please notify us at for the removal of the data in question.